How We Implement Effective Digital Marketing Solutions
1. We listen to understand the big picture
As your trusted digital marketing consultant in Edmonton, we begin with understanding your current business strategies, goals, and objectives, also, your pains and struggles. At the initial stage, we want to learn from you as much as possible about your customers, competitors, and your business goals. We do this by talking to you, brainstorming, and jotting down your ideas, thoughts, concepts, and plans.
2. Next, we look beyond your competition
At this phase we start collecting data to perform competition analysis; we use the " the eyes of the enemy" concept to see your business from various perspectives and understand the competitive landscape your business is part of. As your Edmonton marketing firm and trusted partner, we use digital tools to gather data about your competition to see the market from their perspective; to identify what they are doing better than you (or not); and how your business can better compete and eventually outrank them.
3. We get to know your customers inside out
One of the advantages of digital marketing is that it allows data extraction, monitoring, and analysis of customer data. At the same time, your business' success depends on knowing how to find, attract and retain customers; if you know your clients, you can tailor your products and services based on their needs and wants. Offering what the customer is looking for increases customer satisfaction, retention, and engagement with your brand, ultimately leading to your business growth.
As your Edmonton online marketing firm, we employ various marketing strategies and use some of the most effective digital tools to understand your customers' wants, needs, and pains. Google Analytics, Social Media Insights, and online market research are just a few methods that we use as proven methods known to deliver effective results in regards to knowing your audience and customers.
4. We use data collected to identify and leverage growth opportunities
At this stage, we already have a good understanding of your business. We start leveraging the data collected and use it for your business's success. We also audit your online presence and perform thorough SEO and marketing checkups to see if it aligns with the current market landscape, and the demands of your customers. Depending on your business needs—as your website design provider in Edmonton—for example, we may build a new website or revamp an old one. As we optimize your business's online presence, we will consider your customers' wants and needs, your business goal, and competitors' data discovered earlier in this process.
5. We help you define and implement a long-term strategy to meet your objectives
Finally, as your favourite Edmonton marketing firm, we will continue working with you to establish and implement a marketing plan that will assist you in the long term in achieving your goals, overcoming obstacles, and strengthening your market position. Depending on your business needs, for instance, you can use our digital marketing expertise to help you build effective email marketing campaigns, PPC campaigns or social media advertising, or any other forms of paid advertising; as well as business citations in local directories, learn effective link building techniques, search engine optimization (SEO) strategies, and more. Also, working with us, you will be confident that you know how to effectively use technology and digital tools to continue growing your business online.