Drive Brand Awareness, Retain and Find New Customers
Social media can be a powerful web traffic driver. It just needs to be used correctly and consistently, based on a sound strategy, because it needs more than a Facebook page, an Instagram picture, or a Twitter feed. We can help you define your social media marketing strategy to attract and retain customers for your business. Let us be your Edmonton social media management solution.
Capturing customers' attention with Social Media Internet Marketing in Edmonton AB & Beyond
How we increase brand awareness, build engagement, and generate leads with social media marketing in Edmonton and beyond
In today’s world, social media has become an integral part of our lives. It helps us connect with people from around the globe. That is why social media marketing is a great way to drive brand awareness, reach potential customers, and build and consolidate relationships with past, current, and future customers and partners.
But what does it take to be successful on social media? An effective social media marketing strategy addresses some clear goals, includes specific plans to reach those goals, and is measurable.
A simple but effective social media marketing strategy starts with finding some clear answers to the following questions before your start posting:
Whom do you want to talk to and why?
What do you want people to think about when they see your posts?
How often should you post?
And where should you post?
As your trusted social media marketing consultants in Edmonton, we find answers to these questions and help you implement and execute a social media strategy to ensure that your business fully benefits from all the advantages social media offer today.
We will work with you to create a plan and a strategy that will drive
✔ More website traffic
✔ Higher customer engagement
✔ Better customer retention and satisfaction.
Social Media Content Marketing Services in Edmonton
What is content marketing on social media?
Content on social media refers to any content posted under your user/business profile on Facebook, Instagram, Twitter, etc. It also involves contributions to forums and groups on social media, managing reviews on social networks to build brand awareness and reputation, trust, and more.
How Adept Marketing Solutions can help your business with social media management
As your trusted social media marketing team in Edmonton, we can help you plan and implement a solid content strategy that aligns with your business goals and meets your audience's needs. We can help you create engaging and effective social media organic content that drives engagement, builds trust, and increases conversions for your business.
Our social media marketing services include:
Social media account setup & optimization
Recommended scheduled postings & calendars
Social media marketing guidelines, best practices, and tutorials as needed.
Paid Ads Services in Edmonton
What is paid advertising on social media?
Paid social media advertising refers to different techniques of displaying ads or sponsored advertisements, or other types of marketing materials on social media platforms, targeting specific audiences based on their interests, geographical location, demographics, and more.
Examples of paid social media marketing are pay-per-click advertising (PPC) or post boosting. While powerful and effective, advertising on social media is not as easy as it seems. For example, each type of ad has different costs, audiences, and reaches. It is important that before you start spending any money on social media advertising, you clearly set up a marketing goal, allocate a budget for that purpose, and know your audience to be able to create an ad creative that will attract your future customers to do business with you.
How Adept Marketing Solutions can help your business with social media advertising
You can rely on our social media marketing team in Edmonton to ensure the success of your lead-generating efforts on social media.
We can assist you with building a paid media plan to promote your products or services while maximizing your budget and using data and reporting to optimize your paid marketing campaigns.
As your social media advertising experts, we can help you with:
Setting up PPC campaigns on social media
Analytics and reports.
Social Media Marketing Benefits
What are the benefits of social media marketing for a business?
It is no secret that social media marketing is one of the most cost-effective ways to advertise online. Creating a profile or signing up on any social media platform does not involve any costs; also, paid advertising costs on social media platforms are usually lower compared to Google cost-per-click (CPC) advertising.
Although like Google paid ads, social media platforms provide insights regarding customer behaviour and consumer data analysis, useful to refine and further optimize advertising strategies.
Social media marketing can also be used to:
✔ Increase website traffic and foot traffic. Sharing informative and useful content via social media posts and paid ads are great ways to attract visitors to your website (and to your brick-and-mortar business location if you have one).
✔ Generate leads. All social media networks offer several advertising options, primarily purposed for lead generation and getting the right traffic for the business. Thus, getting more opportunities to convert visitors into prospects and clients.
✔ Increase brand credibility. Using social media to tell your brand story is a great way to showcase your mission, vision, and values, as well as products and services. It is also a great way to showcase who stays behind them. Emphasizing the human factor through constant engagement and dialogue demonstrates business’ good faith. The process will increase brand trust and credibility as people are looking to do business with other people, not companies.
✔ Allow gaining market insights. Social media is a great way to monitor competitors’ tactics and strategies and learn their preferred ways to promote their business. Also, social media offers valuable insights related to customers’ needs that can be used to refine products and services and make more informed business decisions.
✔ Build relationships. Since it promotes connections, networking, and dialogue, social media is the right place to engage directly with other businesses or potential partners.
Let us help you create an engaging social media profile, promote your business, grow your audience, build relationships, and generate leads today!
Not Yet Decided? View Other Digital Marketing Services