Drive Brand Awareness, Retain and Find New Customers
Social media can be a powerful web traffic driver. It just needs to be used correctly and consistently, based on a sound strategy, because it needs more than a Facebook page, an Instagram picture, or a Twitter feed. We can help you define your social media marketing strategy to attract and retain customers for your business. Let us be your Edmonton social media management solution.
Capturing customers' attention with Social Media Internet Marketing in Edmonton AB & Beyond
How we increase brand awareness, build engagement, and generate leads with social media marketing in Edmonton and beyond
In today’s world, social media has become an integral part of our lives. It helps us connect with people from around the globe. That is why social media marketing is a great way to drive brand awareness, reach potential customers, and build and consolidate relationships with past, current, and future customers and partners.
But what does it take to be successful on social media? An effective social media marketing strategy addresses some clear goals, includes specific plans to reach those goals, and is measurable.
A simple but effective social media marketing strategy starts with finding some clear answers to the following questions before your start posting:
Whom do you want to talk to and why?
What do you want people to think about when they see your posts?
How often should you post?
And where should you post?
As your trusted social media marketing consultants in Edmonton, we find answers to these questions and help you implement and execute a social media strategy to ensure that your business fully benefits from all the advantages social media offer today.
We will work with you to create a plan and a strategy that will drive
✔ More website traffic
✔ Higher customer engagement
✔ Better customer retention and satisfaction.
Social Media Marketing Benefits
What are the benefits of social media marketing for a business?
It is no secret that social media marketing is one of the most cost-effective ways to advertise online. Creating a profile or signing up on any social media platform does not involve any costs; also, paid advertising costs on social media platforms are usually lower compared to Google cost-per-click (CPC) advertising.
Although like Google paid ads, social media platforms provide insights regarding customer behaviour and consumer data analysis, useful to refine and further optimize advertising strategies.
Social media marketing can also be used to:
✔ Increase website traffic and foot traffic. Sharing informative and useful content via social media posts and paid ads are great ways to attract visitors to your website (and to your brick-and-mortar business location if you have one).
✔ Generate leads. All social media networks offer several advertising options, primarily purposed for lead generation and getting the right traffic for the business. Thus, getting more opportunities to convert visitors into prospects and clients.
✔ Increase brand credibility. Using social media to tell your brand story is a great way to showcase your mission, vision, and values, as well as products and services. It is also a great way to showcase who stays behind them. Emphasizing the human factor through constant engagement and dialogue demonstrates business’ good faith. The process will increase brand trust and credibility as people are looking to do business with other people, not companies.
✔ Allow gaining market insights. Social media is a great way to monitor competitors’ tactics and strategies and learn their preferred ways to promote their business. Also, social media offers valuable insights related to customers’ needs that can be used to refine products and services and make more informed business decisions.
✔ Build relationships. Since it promotes connections, networking, and dialogue, social media is the right place to engage directly with other businesses or potential partners.
Let us help you create an engaging social media profile, promote your business, grow your audience, build relationships, and generate leads today!
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