Edmonton SEO Services

On-page SEO (or on-page optimization, or on-site SEO) is the process of optimizing website pages to help search engines find, understand, and rank content on each page. On-page SEO counts on a combination of elements and techniques that work together to achieve great results for your website. These include (but are not limited to):

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 ✔  Meta texts - refers to meta descriptions, title tags, alt text, etc. These elements are not necessarily visible to the human eye, but they are essential for a web page to function correctly and be found by Search Engine Bots (Google, Bing, etc.).

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 ✔ Content  - visible on-screen elements – it includes text, images, videos, etc. To offer a great user experience and make sure the web page is well received by Search Engines, webmasters follow certain guidelines; these refer to image compression & optimization, text relevancy & consistency, and more.

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  ✔ Page structural elements  - such as headings, paragraphs, internal linking, URL structure, etc. Page structural elements are essential to be set in order to provide both a great user experience and help search engines understand the structure of a website. 

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  ✔ Web page design - focused on user experience (UX). To be perceived as valuable both by users and search engines, a web page has to be designed for everyone: since more and more people use mobile devices, having a mobile-friendly website is a must these days; as well, a website has to be accessible for people with disabilities. So, when designing a high-quality web page, a designer has to take into account elements like colour contrast, alt descriptions, underlined text for links, etc. 

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 ✔ Technical SEO  - it includes structured data markup for rich results; page loading speed;  page redirects; canonicalization; website security, and more. Set up properly, these elements prompt search engines to rank a website higher in search results as they better understand the website content. So a great website should be designed with technical SEO in mind to increase its visibility in search results.

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  ✔ Keywords - strategically used throughout the page content. Keywords play a significant role in SEO on-page optimization as search engines usually rely on texts to understand the topic of a web page. 
So,  keywords should be carefully researched, planned, and strategically used on a web page to be perceived as valuable by visitors and search engines.

Local SEO (local search engine optimization) is the process of improving your site's ranking in local search results. Optimizing your web presence for local search is a great way to make your business be found by people close by interested in your products or services. So, local SEO is about getting your business noticed in the right places by the right people. 

 Search engines use different signals to decide whether a business should appear or not on local searches. That is why optimizing a business website involves being present in places like:

• Maps

• Google My Business

• Bing Places

• Social media

• Local business directories

• Local content found on the website

• Contact page

• Brand name mentions in the local community

• And more.

Off-Page SEO (off-site SEO) refers to online marketing optimization strategies and tactics applied outside a website to improve its ranking in search results. Off-site optimization usually involves influencing both search engine and user perception regarding a website’s quality. The value of a website is assessed by search engines based on the website's expertise, authoritativeness, and trustworthiness (EAT).

Some of the most popular off-page strategies, known to bring positive results and improve website rankings are:

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• Brand mentions

• Link building

• Social media signaling

• Customer reviews and testimonials

• Guest blogging

• And more.

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Off-page SEO strategies require constant effort as they need to be applied regularly, yet they yield positive results as these techniques increase online visibility and searchability for a website.

SEO strategies are powerful methods known to increase online visibility, bring more traffic, and generate leads for a business. However, search engine optimization requires sustained, ongoing effort to yield results. Also, digital marketing is effective if multiple strategies are tested and refined over time to secure the best possible position in search results.

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Alternatively,  paid digital advertising (also known as online advertising) gives faster results, attracting high-quality traffic to a website without the work and the time investment SEO involves. We usually recommend a combination of online advertising and SEO to ensure we achieve the business goals while staying on budget.

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We are ready to work with you to determine the best approach for your business to increase visibility and traffic for your website.

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