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 SEARCH ENGINE OPTIMIZATION (SEO) 

 Visibility. Traffic. User Experience. 

You can have the most stunning website, blog, social media, or product, but if you’re not getting traffic, your business’s growth strategy will have no positive effect.

People need to find your website easily before they turn into customers. A great way to generate leads and traffic is through Search Engine Optimization (SEO).

 Adept Marketing Solutions helps your business gain online visibility on search engines by using SEO strategies & techniques, such as:

  • ​On-Page SEO - optimizing the internal pages of your website; providing a great user experience (UX) for website visitors

  •  Off-Page SEO - optimizing your online presence to increase website authority, trust, and relevance in search engines 

  • Local SEO - optimizing your website to increase visibility in local search results (Google My Business, Bing Places, local directories).

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On-Page SEO

 

On-page SEO (or on-page optimization, or on-site SEO) is the process of optimizing website pages to help search engines find, understand, and rank content on each page. On-page SEO counts on a combination of elements and techniques that work together to achieve great results for your website. These include (but are not limited to):

  • Meta texts - refers to meta descriptions, title tags, alt text, etc. These elements are not necessarily visible for the human eye, but they are essential for a web page to function correctly and be found by Search Engine Bots (Google, Bing, etc.).

  • Content  - visible on-screen elements – it includes text, images, videos, etc. To offer a great user experience and make sure the web page is well received by Search Engines, webmasters follow certain guidelines. These refer to image compression & optimization, text relevancy & consistency, and more.

  • Page structural elements  - such as headings, paragraphs, internal linking, URL structure, etc. Page structural elements are essential to be set in order to provide both a great user experience and also help search engines understand the structure of a website. 

  • Web page design - focused on user experience (UX). To be perceived as valuable both by users and search engines, a web page has to be designed for everyone: since more and more people use mobile devices, having a mobile-friendly website is a must these days; as well, a website has to be accessible for people with disabilities. So, when designing a high-quality web page, a designer has to take into account elements like colour contrast, alt descriptions, underlined text for links, etc. 

  • Technical SEO  - it includes structured data markup for rich results; page loading speed;  page redirects; canonicalization; website security, etc. These elements prompt search engines to rank a website higher in search results. So a great website should be designed with technical SEO in mind to increase its visibility in search results.

  • Keywords - strategically used throughout the page content. 

Keywords play a significant role in SEO on-page optimization as search engines usually rely on texts to understand the topic of a web page. 
So,  keywords should be carefully researched, planned, and strategically used on a web page to be perceived as valuable by visitors and search engines.

 


Contact us if you need help with your on-page SEO.

Off-Page SEO

 

Off-Page SEO (off-site SEO) refers to online marketing optimization strategies and tactics applied outside a website to improve its ranking in search results. Off-site optimization usually involves influencing both search engine and user perception regarding a website’s quality. The value of a website is assessed by search engines based on the website expertise, authoritativeness, and trustworthiness (EAT).

Some of the most popular off-page strategies, known to bring positive results and improve website rankings are:

  • Brand mentions

  • Link building

  • Social media signaling

  • Customer reviews and testimonials

  • Guest blogging

  • And more.

Off-page SEO strategies require constant effort as they need to be performed regularly, yet they are known to yield positive results, increase online visibility and searchability for a website.

 

Local SEO

Local SEO (local search engine optimization) is the process of optimizing a website to improve rankings for a brick-and-mortar business in local search results online. By applying the right local SEO strategies, local businesses can benefit immensely from local SEO, as they can attract both in-store customers and website visitors from searches performed by people in nearby areas.

 To appear in local search results, a business has to be mentioned where search engines use signals from:

  • Maps

  • Google My Business

  • Bing Places

  • Social media

  • Local business directories

  • Local content found on the website

  • Contact page

  • Brand name mentions in the local community

  • And more.

Optimizing your web presence for local search is a great way to make your business be more visible in local search results and be found by people close by interested in your products or services.

Not sure where to start? Ask us more about Local SEO.

SEO strategies are powerful methods known to increase online visibility, bring more traffic, and generate leads for a business. However, to yield results, search engine optimization requires sustained, ongoing effort. Also, to secure the best possible position in search results, depending on the business objectives, digital marketing delivers the best results when multiple strategies are used which also require time and effort for best refinement and optimization.

 

Alternatively,  paid digital advertising (search engine and social media advertising) gives faster results, bringing in high-quality traffic to a website without the work and time investment search engine optimization involves.

We are ready to work with you to determine the best approach for your business to increase visibility and traffic for your website.

Are you ready to bring your business to the next level?

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