Regardless of the company size or industry, a business website can play a major role in business success. Without a website, however, people may question the legitimacy of a business or even believe it is a scam. Yet, some small business owners are hesitant to have a business website because they think they are not tech-savvy enough to build or maintain it. Or, it may be too expensive to hire someone else to do it for them.
Adept Marketing Solutions has helped various businesses across Canada with their digital presence. If you need help with your business website, ask us about our cost-effective web development and digital marketing solutions.
If you are still not convinced whether your company should have a website, learn why that is essential for your business:
Reason #1 Customers expect your business to have a website. People expect businesses to have their own websites just as they expect businesses to have a physical address, a telephone number, or an email address. Also, these days, customers research a company online first before deciding to visit their store. So, not having a website can seriously hurt your business as customers will most likely find your competitors' websites and decide to make business with them.
Reason #2 A website provides legitimacy for your business. Since people expect to find information online about your business, it is obvious why a website certifies that your business is legit. Here are some elements that should be on any company website to ensure the business is perceived as legit:
• Business contact details
• Terms & conditions
• Product or service warranty
• Privacy policy
• Customer Testimonials
Having a website that showcases these elements will increase people's trust and encourage them to do business with you.
Reason #3 A business website helps your brand identity. Your brand's distinctive personality can attract the right customers to your business. Through your website, you can create a reliable and reputable business identity and a legitimate brand that gives people the confidence that your business is the right choice for them. To establish your brand, besides a logo and a slogan, your website should clearly state: who you are, what services or products you offer, and what sets you apart from your competition.
Reason #4 A business website builds connections with customers as it is accessible to anyone, anywhere, anytime. A website provides exposure locally and even globally and allows building connections with customers that otherwise might be impossible to do so. Thus, having a digital presence for your business significantly increases your business outreach and customer base.
Reason # 5 A business website provides an opportunity for data collection and lead generation. One reason that is sometimes unknown by small business owners is that a business website can collect customer data and generate leads for a business. Website elements like contact forms, chat apps, or similar programs can collect email addresses, telephone numbers, and other essential data to future promote the business through email marketing or digital advertising.
Reason # 6 A business website is your main digital marketing channel for your small business. If you think to leverage digital marketing to increase your leads and grow your business, you need a website. A website is a must for posting advertisements on social media or search engines. As well, because all other digital marketing elements depend on it, direct visitors to it, and ideally lead them to purchase from you, your website is the ultimate tool for a successful online business strategy.
Reason # 7 A business website provides data and insights that can be used to attract the right customer for your business. As mentioned before, a website collects customer data (or it should), which is an excellent source to find other similar prospective customers online. For instance, using customer data collected on your website, you can discover new lookalike audiences on digital platforms like Facebook. Your chances to make more sales will increase considerably as your advertisement will reach people with similar characteristics and interests as your previous customers.
Reason # 8 A business website provides key insights for your company. Your company website can offer a lot of valuable data that can reveal a complete story about your customers and how they are interacting with your business. Your website can collect data such as:
• The number of visitors on your website
• The time visitors spend on your website
• The number of conversions (for example, how many website visitors called you)
• The bounce rate (for example, how many visitors left your website without taking any action).
• And more.
Needless to say, when analyzed correctly, that data can be valuable to grow your business and crucial to your business success both online and offline.
Reason #9 A business website cannot be replaced by a social media page. Social media helps spread the word about your business, increases brand awareness, allows you to engage with your customers, and helps with lead generation. However, in today’s highly competitive market, most of your competitors already have a business website. So, only having a social media page may not suffice to stand up to your competition.
Reason #10 A website is no longer difficult to create, manage, and maintain. It has never been easier to create, manage and maintain a website. There are plenty of options out there, allowing you to build it yourself if you do not want to outsource it.
However, if you wish to bring your digital presence to the next level, you are welcome to get in touch with us. You can also visit our Services page or Web Design & Web Development page to learn more. Some of the issues we can tackle are SEO, fixing bugs, setting up your site and hosting, digital advertising and branding, and more.
Conclusion
Websites have become essential to business today. There are numerous benefits that a website can bring to your small business. Plus, it should not be expensive or difficult to maintain. Increasing the number of customers, attracting the right customer, establishing your brand identity are just a few reasons your business needs a website.